Ethiopia, Delivered.
We help global brands enter, operate, distribute, and scale in Ethiopia through trusted local execution, established business channels, and multi-sector experience.
Import | Export | Distribution | Food & Beverage | Health & Nutrition | Coffee | Real Estate | Logistics
Who Are We?
Building the Bridge Between Ethiopia & Global Business
Dega Group Trading PLC is a diversified Ethiopian business group operating across import, export, distribution, food and beverage, health and nutrition, coffee, logistics, agriculture, real estate, and manufacturing.
We work with international companies that want to enter Ethiopia with the right local partner, the right market understanding, and the right execution capability.
Services
Our Ecosystem
Our ecosystem gives partners more than representation. It gives them real access to Ethiopian consumers, supply chains, and market intelligence.
Tato Coffee Exporters
Specialty and commercial Ethiopian coffee sourcing, grading, trading, and export.
Go Fresh Meals
Premium healthy restaurant and nutrition-focused food brand in Addis Ababa.
Ethio Fitness & Nutrition
Health, wellness, and supplement distribution platform serving Ethiopia’s fitness and nutrition market.
What We Help Partners Do?
Enter Ethiopia
Market entry strategy, local guidance, and launch planning.
Distribute Products
Exclusive distribution, retail placement, and brand development.
Build Local Operations
Joint ventures, local adaptation, team setup, and operational support.
Export from Ethiopia
Coffee, agricultural goods, and selected Ethiopian-origin products.
Why Ethiopia?
Ethiopia Is One of Africa’s Most Important Emerging Markets
With a large population, rising urban demand, and growing appetite for premium products, Ethiopia offers strong opportunities for international brands in food, wellness, consumer goods, agriculture, coffee, furniture, and lifestyle products.
- Large and young consumer base
- Fast-growing urban centers
- Underserved premium product categories
- Strong demand for international brands
- Strategic location in East Africa
Why Partner with Dega?
Market Knowledge
We understand Ethiopian consumers, regulations, pricing behavior, and business culture.
Operating Experience
We don’t only advise. We operate our own businesses and understand execution on the ground.
Distribution Capability
We support brands with import, distribution, positioning, and growth strategy.
Trusted Relationships
We build long-term supplier, partner, and institutional relationships.
Who We Want to Work With
We are open to partnership discussions with:
- Food and beverage manufacturers
- Supplement and wellness companies
- Furniture and lifestyle brands
- Coffee buyers and roasters
- Agricultural technology companies
- FMCG brands
- Franchise and brand owners
- Export buyers seeking Ethiopian products
Ready to Enter Ethiopia?
If your company is looking for a reliable Ethiopia market entry partner, exclusive distributor, importer, exporter, or local business partner, Dega Group Trading is ready to start the conversation.